Friday, October 30, 2009

Tourism Fiscal Year Results by John Dersham


Despite tough economic times tourism in DeKalb County maintained results well above national averages. The key to our success in tough times is our location and low cost to visit. We are blessed with a great amount of natural beauty and the venues to support tourism. We have 11 million people within a 200 mile radius of us and a good interstate system to get people here. We have become a regional favorite for tourists seeking a relaxing scenic get-a-way where parks, attractions, lodging, restaurants and shopping is all readily available at costs well under the national average. Our top states for DeKalb County tourism are Alabama, Louisiana, Florida, Mississippi, Tennessee, and Georgia. We also get many visitors from Kentucky, Ohio and Indiana whom love our mountains and lakes and we are not too far for two or three day vacation. This year there has been a strong nationwide trend toward shorter travel distances and a lower expenditure per person. We are ideally suited for these trends. Lodgings income reports for the year show tourists are continuing to visit our area in substantial numbers. The area adversely affected is a loss in lodging year to date due to fewer corporate travelers on the road. This is fueled by a high un-employment rate and a trend toward companies cutting travel budgets and using electronic communications in place of face to face visitation.
This spring when the calendar year results are released we think tourist’s revenues for the state will be down especially in the areas of retail and restaurant spending. Our overall income from tourism should come in well above the national average in DeKalb County and in the state. Alabama is an upcoming state in the area of tourism. Unlike Florida, New York, Vegas etc, we are still developing our markets and should have solid long term growth for years to come in DeKalb County and in our entire state.
I am including a press release from the state concerning Alabama’s fiscal year results.
Alabama’s hospitality industry fares much better than rest of nation
Alabama's hospitality industry fared much better than the national average during the fiscal year that ended Sept. 30, the Alabama Department of Revenue says. Because of the recession, spending in the state dipped approximately 7 percent while the national average was down 14 percent. Tourism Director Lee Sentell said the department reduced spending by 12 percent in anticipation of the national slowdown in travel. "The Gulf Shores/Orange Beach area had a good summer and we anticipate travel to pick up in 2010," he said.

Thursday, October 8, 2009

54th Annual VFW DeKalb County Agricultural Fair by John Dersham

Our fair is another example of the close fellowship we enjoy here in ....DeKalb.. ..County..... The fair exemplifies of a whole lot of people volunteering their time, working together with civic organizations, agricultural organizations, art and cultural clubs, local businesses and schools to produce one of the finest county fairs you will see anywhere in our region. Year after year our VFW fair is a big success. It is the effort of so many people representing various entities in our county that make it so successful, including the efforts of the fair staff and committees headed up by VFW Fair Chairman Charles Stephens. The difference in our fair, compared to other counties in our region has nothing to do with the midway and the carnival portion , but instead, the well organized, highly attended locally produced venues.

We treat our fair just like most everything else we do here in ....DeKalb.. ..County..... We get involved and we participate. If you question this go to any local football game on Friday night and further more go to an away game and see how many are there from our home towns. We are exactly how we Americans like to define ourselves. We support the efforts of our communities in the area of schools, law enforcement, political offices, volunteer agencies, churches, local civic organizations and clubs. We support fighting for our freedom and for our way of life. When there is a disaster we are out in force to help.

Today in this crazy world where everything seems to be changing minute by minute it is nice to live and work in a community that has transcended these changes and kept its identity even in a world of high tech, population shifts and population diversity. We still seem like the good old ..USA.. and for that I am proud to call ....DeKalb.. ..County.... my home.

Now is a time we are being tested. Now is a time we must come together and hold up our values and our heritage of living and working in the best country in the world. It is up to each of us to uphold the values of which we have lived our entire lives. Maybe it is time we stop complaining about losing anything and instead put all our effort toward becoming what we want to be, as an individual and as a country. We can speak out about the injustices we see and we can also take action. One action is to tell companies choosing to make their products in other countries that we will do without their products, until they are made here again. It is a small step but all steps are small. My wife and I check every label to see where a product is made, if it is not made in the ....USA.... we will try to find a similar product, that is. I know this will not work on all items but it will work on many. If we all do this, maybe the message to corporate ....America.... will resound with more authority. We obviously expect other countries to make things too but what we don’t expect is our American companies with an office in the US and expecting us to buy their products that keep officer paychecks coming… at the same time offer no employment to their own people. Also, maybe we should let Wall Street know it’s not ok to hoard the profits at the cost of US citizens. The list goes on and the element most honored in our county is what will ultimately make a positive difference. These things are honestly, integrity, moral values, determination, invention, persistence and community spirit.

Tuesday, September 29, 2009

All in a Day’s Drive-Fall Foliage Package for Holiday Inn Express

Take a scenic drive that showcases the beauty of Lookout Mountain all adorned in its beautiful array of fall colors. As an afternoon scenic drive beckons you along the Lookout Mountain Parkway, through Desoto State Park and Little River Canyon National Preserve and across Sand Mountain to DeKalb County Public Fishing Lake, High Falls Park and Buck's Pocket State Park, enjoy the brilliant colors from sugar maples, scarlet oaks, hickories, red maples, and sweetgums. Accommodations are provided by the Holiday Inn Express & Suites Fort Payne and will include a full hot breakfast, snacks and bottled water, and dinner for two at Golden Rule in Fort Payne (two entrees and drinks).
Packages start at $ 139.99 (for a standard room) Code IJHD1- Call (256) 997-1020 for reservations or visit our website at hiexpress.com/ftpayneal. Blackout dates apply.

News Flash! Sequoyah Caverns #1 on Trip Advisor

As everyone knows social media is one of the biggest things going right now in promoting tourism.
We are very excited to announce that Sequoyah Caverns is currently the #1 ranked attraction out of 245 in the state of Alabama on Trip Advisor.
Consumers rank their experiences at attractions, lodging restaurants and other tourist related venues. Each location will have an average score based on all the input they have received. Travelers rank their experiences 1-5. There are requirements for number of inputs in order to have fair averages.

Congratulations to Roy Jones and all the people at Sequoyah Caverns in Valley Head-DeKalb County Alabama for holding the number one position.

Thursday, September 24, 2009

A Great New Agri-Tourism Attraction is Coming to DeKalb County by John Dersham


Two weeks ago I attended the ground breaking of the new Agri-Center of Rainsville. The ground breaking was well attended. Reports said there were more than 200 people present for the event. The Agri-Center has been in the planning stages for eight years. Carey Baker (Chairman of the Agri-Center Board) and the Agri-Center board members have been diligent planners for this complex. They have all worked very hard together with the community to get the funding required to have a state of the art facility that will be a first class facility and the very best Agri-Center in our region.
The Agri-Center is slated to be open by November of next year, with a projected economic impact of $8mil the first operating year and the potential of doubling the second year. Carey and the Board are intending to hire a professional facility manager with experience in booking major events at large facilities. The search for this professional will begin soon. This facility will function as a regional Agri-Center and will draw attendees from all over Alabama, Tennessee, Georgia and Mississippi, with some events reaching further.
The Agri-Center of Rainsville is a 43 acre development consisting of a 17,000 square foot Community Affairs building, a 71,300 square foot arena seating 3,800 for performance events with additional seating to 5,400 for concerts. There will be 208 covered stalls with all the amenities, a 25,000 sq. ft. warm up pavilion, a picnic area, a two acre lake with a fountain and a RV campground. The arena is heated and cooled and will be equipped with high versatility lighting and electrical needs to accommodate the most sophisticated concert or arena event.
Some of the events the Agri-Center will be seeking are as follows; concerts, trade shows, motocross, ATV, horse shows, tractor and truck pulls, monster truck shows, bull shows, Rodeo’s, circus, Television tapings, dog shows, flower shows and the list is endless. The arena floor is 150’ by 250’ with a 40’ high ceiling. The seating capacity and arena size enable this facility to host an extremely large range of major events.
The DeKalb County Tourist Association is looking forward to the Agri-Center becoming a major tourist draw to DeKalb County.

Thursday, September 10, 2009

Ider Mule Day John Dersham

Every Labor Day for more then 100 years Ider has held Mule Days. In the early years Mule Day was a time for farmers to come to show off their mules and to buy, sell trade and barter their animals. Much of DeKalb County’s rich agricultural past is anchored in the hard work and labor of a mule or a team of mules.
Ider Mule Days is now a very successful highly visited festival in celebration of Ider and Sand Mountains rich agricultural traditions. Every year I and family go to Mule Day. We love it. Mule Day is a delightful mix of traditional Agricultural related events like, horse, mule, donkey and miniature horse shows and competitions, horse and mule pulls, a tractor show and carriage rides. Mule Day is still a day to buy, sell, trade and barter your animals. In addition to the traditional aspects of Ider Mule Day there is an antique and collector car show, arts and crafts, food and music, kiddie games and rides, including pony rides.
Mule Day begins every Labor Day with a grand parade which brings in the animals and owners into the Ider City Park. The parade begins with local fire and police vehicles, the Ider marching band, area elected officials, local civic organizations, antique cars, horse and mule drawn carriages and individual riders of horses, mules , kids on miniature horses and even Uncle Sam was there in his classic horse drawn carriage.
Ider Mule Day is a very well attended that is well planned and is always a pleasure for people of all ages. Mule Day was wonderful this year, the weather was perfect and there were plenty of events and things to do that fill the entire day.