Friday, May 27, 2011

Proud to be a Rural Southerner! By Kayla Worthey

I was born in Fort Payne, Alabama and raised in Mentone on Lookout Mountain. I went to Moon Lake Elementary School and graduated valedictorian from Valley Head High School. I went on to Northeast Alabama Community College until I moved to Atlanta, Georgia. Atlanta is still in the south, but big cities do not possess that sweet southern charm that the rest of us small towns so proudly boast.

Growing up here, there were a few things that I learned in my adolescent and teen years. People here are friendly. Everyone here waves, weather they know you or not, or at least gives you a raised finger (and no, I don’t mean the middle one either). They speak when they pass you by, it doesn’t matter if they have never met you. And we say yes ma’am and no sir. The recent comradeship after the storms just proves that our communities are families and not just a group of towns.

Now I had a lot of new lessons to learn when I moved to Atlanta. Everyone in the south is not so friendly. But I managed to spread a little of my southern charm to some great friends and my accent earned me the nickname “Bama” by few. At first, I was embarrassed, but quickly learned to be a proud “southerner” and embrace my southern heritage!
While I enjoyed my years learning new cultures and ways of life, refining myself and my palate, when the time came I was glad to be back home. I learned to appreciate our southern lifestyles and our natural surroundings. There is a lot to be said about trees, and grass, and rocks and NOT so much concrete, asphalt and steel. We are so fortunate to live here and I think we take for granted what beautiful lands and natural resources and attractions we have.
I challenge you to show your family DeKalb County and the surrounding areas. Have you or your family ever been to Little River Canyon National Preserve, DeSoto State Park, High Falls Park, Bucks Pocket State Park, Sequoyah Caverns, Fort Payne Depot, the list goes on and on. Did you know that we have a State Scenic Byway right here on Lookout Mountain? There are so many things in our area that we take for granted, or at least I know that I do. Beautiful, natural landscapes surround us every day and we tend to forget that they are so rare.
If you want to show your family the area, visit our website at www.TourDekalb.com or come by our office at the corner of Airport Road and Hwy 35 and we will give you maps and informational materials. We can even help you plan your journey if you like. With so many things to see and do, the possibilities are endless!

Thursday, May 19, 2011

DEKALB COUNTY ATTRACTIONS ARE OPEN FOR BUSINESS

Fort Payne, Ala. – On April 27, 2011, cities and communities came to a halt as over 40 tornadoes came through Alabama killing over 230 and leaving millions of dollars in damage. While DeKalb County was severely impacted in certain areas, its visitor information center and all tourist attractions and accommodations were spared and are open for business as usual. Volunteerism has been spectacular throughout DeKalb County as many people have opened up their homes and there wallets to help victims of the deadly tornado’s. Now a massive effort to restore and clean up damaged or destroyed properties has begun.

The beautiful tourist areas in Fort Payne and Mentone (on Lookout Mt.) are ready and anxious for their summer vacationers to come and enjoy the quaint peaceful beauty and to enjoy all the wonderful things to see and do in the area.

“The summertime is an excellent time to visit DeKalb County,” said John Dersham, executive director of the DeKalb Tourism. “We want to encourage visitors to not cancel vacation plans as all attractions throughout DeKalb County are open and ready for summer travelers.”

The 23-mile drive along the Little River Canyon National Preserve provides countless photo capturing moments of the 700-foot deep gorge. For those wanting to experience nature on foot or by water, miles of hiking, whitewater kayaking, and canoeing are available at Little River Falls, DeSoto State Park and High Falls Park. “The scenic areas of Lookout Mountain, Little River Canyon, DeSoto State Park, and High Falls Park were unaffected and still remain beautiful today as before the outbreak of severe weather,” added Dersham.

Situated atop Lookout Mountain among the many scenic waterfalls and majestic overlooks are a variety of accommodations. According to Dersham, none of the cabins, B&B’s, hotels, or campgrounds located in DeKalb County sustained any damage and are available for reservations. For those with any concerns may contact the property directly to confirm or inquire about reservations.

Tucked away at the foot of Sand Mountain is beautiful Sequoyah Caverns and its “looking glass lakes”, which reflect the thousands of intricate rock formations and nature’s magnificent underground creations. Sequoyah Caverns is a comfortable 60 degrees year round making a summertime visit an ideal time to visit.

“Tourism and travel are important to DeKalb County and we realize we are very fortunate that these areas were not directly impacted. Our thoughts and prayers continue to go out to those in our county and state that were not as fortunate,” said Dersham.

For information on all attractions and special events, contact the DeKalb County Tourist Association at 888.805.4740 or visit www.DiscoverLookoutMountain.com.

Thursday, April 21, 2011

Alabama Showbird by John Dersham

Events generate tourism dollars to our community. Many people think of tourists as the people that visit us on their vacations. The ones that come to our State Parks, Little River Canyon, our camps or to the Alabama Museum and Gift Shop. The same people that rent our cabins, stay in Hotels, campgrounds and B&B’s. The same ones that eat in our restaurants, shop in our stores. These visitors come for a leisurely trip to enjoy our fantastic scenery and pleasant small town experiences. This has been our traditional tourist in DeKalb County.
There is another kind of tourism that is critical to any community and we are beginning to receive more of it. It is event based tourism. Event tourism is travelers coming to our area for a specific event, such as; a local festival like Boom Days, Ider Mule Day, Sand Mountain Potato Festival, Mentone Rhododendron Festival, Collinsville Turkey Trot or Fyffe UFO Days. They may be here for a concert, rodeo, horse show or ATV event at our new Agri Business Center. It can be a sporting event like a baseball or swimming tournament at our Parks and Recreation locations. All of these events bring money to our communities from people to who travelled from outside our area to come here. They buy gas, eat, shop, spend the night in our hotels, cabins, campgrounds etc.
The weekend before last the Alabama Showbird Association had a big event at our VFW Fairgrounds. Many people may not realize just how big of a tourism draw an event like this might be. Heath Locklear is Vice President of the Alabama Showbird Association this year. He asked us to have a booth at the event to promote our county. In a note to me from Heath on Facebook here is how he recapped the event,

“Hey John. I wanted to thank you for sending Misty over to the show with the tourist info. I wanted to give you some figures that I thought were really encouraging for this being our first show. At 9:00 am I had several club members go around and try to get a rough headcount. We took those figures and estimated 450 people inside the show at one time. That's not counting the 30 or 40 people that were outside selling and buying birds and supplies. We had 700 birds in the show. This did not count all the birds that were for sale. We confirmed 29 motel rooms that were rented for the show that weekend. Not counting the people that stayed at the State Park. We could not have been happier. We have already begun work on our next spring show and have plans for it to be even bigger. We have decided on doing a show program next year and selling ads to help cover the cost. Our idea is to target mainly the local mom and pop stores so that the exhibitors will be encouraged to visit downtown and other local businesses. Any ideas that you have on the subject would be greatly appreciated. Thanks again for all your help.
Talk to you soon,”
Heath

Heath’s comments point to the local aspects of an event like this and making sure our local businesses feel the benefit of visitors spending money in our town.

The Alabama Showbird Association is a non-profit group dedicated to the raising and showing of all breeds of poultry. Founded almost 50 years ago, they believe today just as the founders did, that raising poultry is a great hobby for young and old alike. Nothing quite compares to the pride and feeling of accomplishment that one gets from seeing one of his or her birds being admired by a large group of his or her peers. And the lessons learned and passed to younger generations are priceless.
For more information visit www.alabamashowbird.webs.com

Thursday, April 14, 2011

A Manager is as Good as his People by John Dersham

I just began my fourth year in tourism. When I was hired by our board of directors I had been a 30 year veteran at Eastman Kodak, in management and marketing. I was convinced from the job description that the job as Executive Director of Tourism would be a good fit for my history. I already had a sincere love and passion for our beautiful county. After being moved four times by Kodak to different parts of the country our move here was hand picked by my wife Kyle and I who started coming here on vacation a few years prior.
The first thing I asked our board when hired, was to tell me about our staff, how long have they worked here? What are their ambitions and do they feel they are stable performers who have accrued a solid working knowledge of our business? I learned a long time ago that a manger is only as good as the people who report to him/her. I hit the jackpot in this category. So much so, that we have the exact same staff that I started with four years ago. These individuals are dedicated, reliable, and loyal and they offer first class customer service to our visitors at our information center and to our phone callers. They also help the hundreds of people each week requesting information from our website or from social media accounts. They, along with our board which is made up of seasoned tourism professionals and local business professionals really helped me jump start my career at DeKalb Tourism. The board also introduced me to the key players in state and regional tourism that would help me even further.
At DeKalb Tourism we have four employees. They include me as Executive Director, Kayla Worthey (Marketing Manager), Michele Wooden (Administrative Assistant) and Avice Pearson who works Fridays and every weekend including most holidays. Avice is 100% reliable, she is always here when she is supposed to be and she is always early. Last year we promoted our Administrative Assistant Kayla Worthey to position of Marketing Manager and promoted Office Assistant Michele Wooden to Administrative Assistant.
You may have noticed Kayla Worthey is now writing some of our weekly columns. Some weeks when I am traveling it is hard to get the column done and turned in on time. Kayla came to me with a couple very interesting pieces of writing she had done. She wrote first person about herself and family’s personal trips to locations around DeKalb County. I was so impressed by her writing and by the idea she had that I asked Jared Felkins at the Times Journal if we could use Kayla’s articles on weeks I could not produce one. They agreed and now you will see Kayla’s very personal stories of journeys around beautiful DeKalb County. Kayla is a graduate of Southeast Tourism Society’s Marketing College. Marketing College is a certified continuing education degree for the tourism industry.
I feel very fortunate after having a very wonderful career at Kodak to reside in another extremely interesting and rewarding career and it is a sincere blessing to have begun this position with wonderful, hard working knowledgeable people whom were already in place.

Friday, April 8, 2011

Southeast Tourism Society Spring Symposium by John Dersham

Last week our marketing manager (Kayla Worthey) and I attended the Southeast Tourism Society’s Spring Symposium at the Sand Destin Golf and Beach Resort. The Southeast Tourism Society (STS) is a member organization that provides tourism promotion and education to its members. They cover 12 southern states and are known to be a leading provider of educational services to the tourism industry, including a certified continuing education program called STS Marketing College which is held every summer in Dahlonega, GA. It is a three year program of which you graduate. Another series of classes is held each year for alumni. At our just completed spring conference our class of 2010 was given their diplomas at a luncheon to honor them. One of our own, Kayla Worthey graduated last year and I am due finish this summer. People from throughout the tourism industry are invited to attend this one of a kind program. STS is in their 21st year of offering Marketing College.
Twice a year STS hosts their symposiums, once each spring and another in the fall. The location moves around so that each of the 12 states will eventually be included. The Sand Destin Golf and Beach Resort is a gated 2400 acre resort complex of homes, condo’s, hotels, vacation rentals, golf, swimming, the beach and a town of it’s own with shopping, restaurants, entertainment etc. This facility has 800 employees. STS always picks a member business to host its conferences.
I really like the spring conference because it consists of two educational components. There are the general mainstream seminars then there are the more specific SETTRA White Paper seminars which deal with the academics of tourism. Here we learn the forecasts, trending, short and long term projections, etc. One of the White Paper seminars dealt specifically with the short and long term effects of the gulf oil spill on tourism, the overall economy and the environment. Since Kayla comes to this symposium too we get to split up and she goes to one and I go to the other. This way each seminar is covered by one of us.
The forecast for this year in tourism is good in most of the 12 states covered by STS. In North Alabama we are in the zone that shows the best growth. There are several other areas in the same zone, some are in Tennessee and North Carolina.
Among the seminars some of the topics included were; The Gulf Oil Spill, Engineering a Tourism Experience, Attracting increased revenue at College sports events, Hiring an Efficient Staff, The Political Advocacy Game, The National and Regional Forecast and a panel discussion about successful Main Street Programs.

Thursday, March 31, 2011

The Moonlight Bistro in Mentone By Kayla Worthey

My family and I went to dinner last week at the Moonlight Bistro in Mentone. All I can say is DE-LI-CIOUS! In case you don’t know, The Moonlight Bistro used to be the famous “Log Cabin Deli”. Owners Michael Goss and Christine Ballenger bought the restaurant back in August, made some minor changes, did some spring cleaning and voila! The place has a warm and cozy atmosphere, with a wood burning fireplace and candlelit table centers. The staff is very friendly and adds to the total ambiance of the place.
To start us off, we got greedy and ordered two appetizers because we couldn’t decide. The Fried Calamari…tender golden brown rings mingled with fried peppers dipped in succulent sauce…superb; and the Anastasia Island crab dip…warm, served with toasted freshly baked bread, I couldn’t stop eating…to die for. Before we had time for all of that to fully digest, our entrees had arrived.
My husband dined on Lemon Pepper Rainbow Trout with mashed potatoes and pasta salad. Of course I had to try it, just a taste. It was absolutely perfect! I went on the lighter side (wink) and ordered the fried green tomato sandwich. Beer battered and fried perfectly with the most delicious aioli to top it off. I honestly could not put it down. Let me go back a moment and tell you that I was very reluctant to order this meal. Fried anything on bread is not appealing to me, but I LOVE fried green tomatoes, so I had to give it a shot. One of the best decisions I have ever made (in the way of food anyway). It was out of this world!
My children are Kowen, 3 years and Kinsley, 17 months, and they are very pick-and-go eaters. We decided after all the appetizers they could just share a corn dog basket with fries, thinking they would never eat it all. We were wrong! It must have been yummy in their little tummies because there was none left and that never happens! The French fries were very good.
For dessert, we tried the hot fudge cake, one of their delightful homemade treats! Warm, rich, delicious chocolate with ice cream, do I really need to say anything more?
So with that said, our compliments to the chef and his team! We will back again, maybe for lunch next time. On my list are the gourmet chicken salad and Philly Cheese Steak sandwich! And for dessert I must try their deep fried oreos.

Thursday, March 24, 2011

Springtime in DeKalb County by John Dersham

We have some of the most beautiful places anywhere, right here at home. It is time to renew your love for all the natural attributes and beauty of our county and get out there and enjoy spring. Our water falls are at their max. They are gorgeous right now.
It has been a cold cloudy wet winter but the sun and the warmth are here for us all to enjoy.
Here in DeKalb County we are blessed with plant species from the north and from the south. This gives us a wider gamut of beautiful spring flowers in bloom at the same time. Nothing like getting out there for a drive or a hike and seeing our wide variety of blooms from our early Daffodils and Bradford Pears to Redbud, Cherry, Plum and Peach to White and Red Dogwoods, Azaleas, Mountain Laurel and Rhododendrons. The sky is blue, the air is warm so head out and enjoy beautiful DeKalb County.

Here are some places that are at their peak of spring beauty right now.
Little River Canyon and Canyon Center: Little River Falls, Graces High Falls, hiking trails, scenic drive on the canyon rim, picnics, boulder outcrops with white water. The Canyon Center at the Preserve. 256-845-9605 www.nps.gov/liri
DeSoto State Park: DeSoto Falls (104 foot drop), picnics, hiking trails, playground, country store (souvenirs, local crafts and basic groceries), nature center, swimming pool (summer), resort lodge and cabins. 13903 County Rd 89 Fort Payne 256-845-5075. www.outdooralabama.com
Sequoyah Caverns and Ellis Homestead: beautiful scenery, famous cave with spectacular reflecting pools, swimming pool (summer only), historic location since 1841, picnics, rock climbing/repelling, store, crafts, souvenirs and restrooms. 1438 County Rd 731, Valley Head 256-635-0024 www.sequoyahcaverns.com
Buck’s Pocket State Park: Camping, picnics, fishing and boating, hiking and beautiful scenery. 393 County Rd 174, Grove Oak 256-659-2000. www.outdooralabama.com
DeKalb County Public Lake (New Improvements) 120 acre lake, fishing, boat rentals, bait, picnics, refreshments. 720 County Rd. 194 Sylvania 256-657-1300
High Falls Park: Beautiful vistas, large water falls, walking bridge, hiking trails, picnics, rest rooms and playground. 256-623-2281 www.seehhighfalls.com
www.outdooralabama.com/fishing/freshwater/ehere/lakes/dekalb/
Fort Payne City Park and Alabama Walking Park and Depot Museum:
Located in downtown Fort Payne- walking, picnics, playgrounds, museum, shops and restaurants.
Historic Town of Mentone: located at the top of Lookout Mountain on H-117. Visit quaint gift and craft shops, antique stores and restaurants. For a beautiful view from the brow visit the Mentone Brow Park just behind the White Elephant Antique store and Mentone Springs Hotel.

For more information visit us at the DeKalb County Visitor Center located at 1503 Glen Blvd S.W., Fort Payne or call 888-805-4740.
Please visit www.LookoutMountainAlabama.com to see all of the wonderful places to go and things to see in our wonderful county.