Thursday, May 10, 2012

The Times Journal is a Fantastic Tourism Promoter and Partner by John Dersham


It has been my pleasure to work closely with the Times Journal from the beginning of my career in tourism here in DeKalb County. Time and time again the Times Journal has reached out to partner with DeKalb Tourism to deliver the amazing story of tourism as a major economic developer for our county. Last year nearly 65 million dollars were paid into the economy of DeKalb County by tourists. This makes Tourism the largest industry in the county for tax revenue. It also ranks as one of the top employers in the county.
The Times Journal has recognized our industry and is always coming up with new ideas to support our local economy through tourism. The latest addition to this effort is an all new 8.5”x5.5” full color publication called the DeKalb County Guide to Dining, Lodging, Attractions and Entertainment. Once complete DeKalb Tourism will make these guides available in our information center and we will pass them out at trade shows. In addition, our two Chamber offices in Fort Payne and Rainsville will have them available, as will the I-59 Welcome Center. This guide is going to serve as an ideal tool for those visitors that have already arrived in our county or are planning a trip here. The guide will be a beautifully produced color book full of where to go, where to eat, and where to stay when here. This guide will highlight your attraction, lodging facility, park, restaurant or entertainment venue.
This undertaking is the first of its kind in DeKalb and it is the first time I have seen this venue used by a newspaper publisher. This will be a real opportunity for your business to help capture your share of tourist dollars spent in DeKalb County. If you are a cabin owner, hotel, campground, restaurant, attraction, antique store, flea market, artist, craftsman, gift shop, produce farmer or any other kind of business that attracts our visitors then I highly recommend buying an ad in this publication. This is your chance to be included in the guide that will be in the visitor’s hands when they are making their buying decisions.
To be included in this guide please contact Sharon Beene at the Times Journal at 256-304-0064 or 256-630-8895. She can also be reached at sbeene@times-journal.com


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