Summertime is all
about the outdoors, right? Being in tourism we get to see firsthand the
thousands of people who are coming from all around the country and the world to
visit just to see our beautiful scenery and participate in our exquisite
outdoor playground. They are camping, they are in hotels, B&B’s and rental
cabins. They come here to hike, see waterfalls and explore the wilderness. At
the same time our nine summer camps are crowded with kids doing outdoor sports,
hiking, horse riding and having outdoor cookouts and parents who come and spend
the weekend with us when delivering kids and again when picking them up. The
summer camps in DeKalb County are critical to our summer tourism business.
This year we are
enjoying a very lush green summer with temperatures that have been mostly under
90 for most of the season, thus far. Our appeal has always been the outdoors
and we are focusing more and more on the outdoorsy; Generation X and
Millenial's who are really into adventure sports, hiking, biking, rappelling,
kayaking, rock climbing, and yes they like a good meal with a cold beer after a
day in nature. This is where our communities come in. Generation X and
Millenial's like entertainment and good food and drinks. They prioritize
spending their travel dollars on experiences that include good food, music and
a cool looking environment to do it in. Vintage 1889 restaurant, bar and
entertainment venue in Fort Payne is in a historic building with interior brick
walls, it exemplifies the experience these two generations are looking for.
Our area over the last 30 years has greatly attracted the
Baby Boomer generation. They had the income and the desire to travel. They
loved Bed and Breakfast lodges, camping and renting cabins to relax and hang
their feet of the porch railing. The Baby Boomers were affluent, well employed
and equipped with full time jobs and great vacation time and they were eager to
travel and see our country and the world. In my first several years in tourism,
2008 through 2012 the “Boomers” still spent the most money traveling and they
were our bread and butter for tourism to DeKalb. That has and is gradually
changing as many Baby Boomers lost retirement money in collapsing companies or
during the great recession. Income loss along with aging the oldest Boomers
(1946-1964) now in their early 70’s are traveling less and spending less
money, as a whole. In the meantime the Generation X and Millennial have
surpassed the Boomers in income wealth, and travel expenditures. The
Millennial’s are especially interested in experiences over material items and
they tend to travel more, eat at better restaurants and spend more on vacations
and less on houses, furniture and other household items. It is our job in
tourism to change how we market our area to fit the generation that is willing
to come spend time with us. This is why at all of our annual tourism training
seminars and symposiums there is always a guest speaker that is an expert on
generational marketing. It is critical to our long term growth to offer a
tourism portfolio that fits the visitor demographic that is interested in
coming to our area.
Thus far we are having a very successful summer tourism
season. Our lodging numbers are up and so are the headcounts at our major local
events and at our area parks. We feel we have a great future for tourism in our
area. It will be important that we along with our community leaders and
business entrepreneurs adjust their offerings to visitors to meet the changing
demographics of the ever changing generations.