One of the
most effective ways we promote and at a relatively low cost are press releases.
DeKalb Tourism sends out press releases for all the major events in DeKalb
County that will attract out of town visitors, especially if it is an event or
attraction that is likely to keep our guests here overnight or better yet for
several days. During the course of the year we will send out press releases for
festivals, like Boom Days, Colorfest, Rhododendron festival, Sand Mountain Potato
festival, Ider Mule Day, Collinsville Turkey Trot and Fyffe UFO Days. We also
send out generic press releases to promote attractions, lodging, restaurants,
parks & recreation, and museums, etc. We have a press release going out
next week that will promote this area as a great place to come for spring
break. Here is an excerpt from that press release.
“For
the more adventure-seekers, visitors can explore the underground world at
Sequoyah Caverns or take in miles of hiking and biking trails, sheer rock
cliffs, kayak a raging river and fish from several streams and lakes available
at Little River Falls, DeSoto State Park, High Falls Park, Buck’s Pocket State
Park, and Little River Canyon National Preserve. Local outfitters can provide
all the necessary equipment and knowledge for a truly adventurous spring break
trip.
Situated atop Lookout Mountain among
the many scenic waterfalls and majestic overlooks are a variety of
accommodations from charming bed and breakfasts to rustic cabins. The Mountain
Laurel Inn Bed and Breakfast offers a wonderful retreat from the hectic pace of
everyday life. The March Madness package is available at $258 and includes two
nights, morning coffee delivered to the room, full breakfast, a keepsake
ornament, bottled water and snacks for two people. The historic village of
Mentone is home to the oldest operating hotel in the state – the Mentone
Springs Hotel. Listed in the New York Times bestselling book “100 Places to See
before You Die” and on the National Register of Historic Places, it is known as
the Grande Dame of Lookout Mountain.”
It is our job as a Destination Marketing
Organization to entice people who do not live here to come visit us on their
vacations, weekends or school breaks. We advertise with language that is
inviting to the potential visitor. Text about our scenic mountains and valleys
with waterfalls, state parks and a national preserve, along with great lodging in hotels, B&B’s,
campgrounds and rental cabins in the woods all give our potential visitor the
urge to visit. We have to sell the things we are best at and those things are a
low cost place to visit with friendly helpful people, low traffic, great scenic
drives, a very relaxed environment with lots of places to eat, shop, hike and
sight see. We promote our towns and villages and we promote our rich history.
In order of doing this the most effective way
possible we use a professional press release writing and distribution company.
The company we use is Beasley Marketing Company, it is owned by Karen Beasley
in Huntsville. She understands the press release format and keeps updated
distribution files. We can ask her to send the release to all newspapers, Blogs,
magazines, and TV and radio stations in North Alabama or to the entire state.
We can add parts, or all, of Tennessee, Georgia, Mississippi, Louisiana or any
other state we want to target. These press releases almost always are picked up
by multiple newspapers and we often get requests for TV appearances to discuss.
For more information about our press releases
contact DeKalb Tourism at 256-845-3957.
